Cryptolife Capital -Mobile App & website
Cryptolife Capital is a simple asset management App that helps you to invest in digital assets for a fixed timeframe. It is managed by fund managers for you
01
The design process was in phases: Discover, design, define and Testing. However, in practice, the process was carried out in a more flexible and non-linear fashion-Agile.
Discover
The Discover process involved a discovery call with stakeholders and User interviews. With the findings from these, we were able to draw some insights into what problem we wanted to solve with the Cryptolife capital App.
Primary Research: Surveys and Interviews
In order to better understand user needs and behaviours for investing in Digital Assets, my team conducted surveys and interviews, and spoke to
-Crypto enthusiasts
-High-net-worth individuals (HNIs).
02
I visualized the most solid ideas.
Dashboard
Top gainers of the week ( Cryptocurrency coins with the highest prices.
Cryptocurrency news - to stay updated with the Industry
Choose investment plans
View investment plans
Investment history
Learn
About Us
03
During the development process, wireframes were shared with stakeholders, which enabled us to get early feedback during internal testing, which helped us improve the designs and development before testing with users (10 users);
70% found the platform easy to use and less daunting than the competitors
20% needed user guides to help them get more familiar with the platform on first-time basics in other to reduce the learning curve
04
We launched the Web App on December 30th, 2022, and had 500+ sign-ups.
Like every user-centered product, we prioritise feedback and user satisfaction.
We noticed a loose end: notifications (it is impossible to have continuous chats without getting notifications or reminders).
Hence, the mobile App is in development, with a fresher look and more features.
